A commercial to launch the Christmas campaign for Cristiano Rota’s chocolates, with one precise request: to stir emotion.
The commercial grew out of careful work on direction and screenplay, with one goal: to reach viewers through a story, not just show a product. It was made entirely with artificial intelligence and motion graphics, a deliberate choice, and even the faces of the two characters were carefully studied: they could not be random, they had to bring emotion to the commercial. This story is the result.
The brief is part of a wider collaboration: we have been working together since the beginning of 2026, and the project became official in September. For L’Architettura del Cacao I also handle the marketing strategy and create photo and video, both standard and AI.
Marketing strategy
The direction of the project and the way it is told.
Photo and video, standard and AI
The images through which L’Architettura del Cacao presents itself.
The Christmas commercial
Direction, screenplay, artificial intelligence and motion graphics for the Christmas launch of the chocolates.
The story is simple: a child wakes up in the night, comes down the stairs and finds Father Christmas in front of the tree. The video at the top of the page is an excerpt from the commercial.
Client
Cristiano Rota · L’Architettura del Cacao
Sector
Artisan chocolate
Service
Christmas commercial: direction, screenplay, AI and motion graphics. Marketing strategy, photo and video, standard and AI
Period
Working together since early 2026, official project since September 2026
A project to build together?
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