AI video for brands
First the set, then artificial intelligence
Idea and screenplay
We start from the goal and the story: what the video needs to say, and to whom.
Professional photos and footage
The product or scene is photographed and filmed in the studio or on set, with carefully crafted lighting and framing.
AI and direction
Guided by the direction, artificial intelligence creates scenes and variations that would be impossible or far more complex on a traditional set.
Post-production
Editing and finishing frame by frame, down to the right format for each channel.
AI doesn’t do everything by itself
AI doesn’t make everything simpler and cheaper, and I am wary of anyone who promises that it does.
Without good source images, a solid screenplay and careful direction, the result is generic, and it shows. That is why I always start from the set and spend hours on post-production, frame by frame.
Where it works best
Beauty and cosmetics
Product videos and visuals for brands and beauty salons, starting from still life.
Brands with good product images
More scenes, formats and variations for social media and advertising, without rebuilding the set each time.
Monthly content
Reels and AI videos included in each month’s editorial plan.
What are AI videos and how are they made?
They are videos created with artificial intelligence from professional photos and footage of your products. First comes the usual work: idea, screenplay, set and direction. Then AI makes it possible to create scenes and variations that would be impossible or far more complex on a traditional set.
Does AI make everything simpler and cheaper?
No, and I am wary of anyone who promises that it does. AI doesn’t replace experience: without good source images, a solid screenplay and careful direction, the result is generic, and it shows. Behind every video are twenty years on set, hours of work and post-production crafted frame by frame.
Which businesses are AI videos right for?
They work well for brands that already have good product images, such as cosmetics and beauty, and want more scenes and variations for social media and advertising. We can talk about it on an intro call.
How much does a project cost?
It depends on the number of videos, the formats and how many scenes are needed. After a free 30-minute call, I will prepare a tailored quote for you.
Let’s build your project
A free 30-minute call: I learn about your goals and timing, then prepare a project with a tailored quote.